260 Wine + Spirits

260 Wine + Spirits is a retail wine and spirits shop located at 260 East Broad Street, Suite 130A, in downtown Rochester, NY. The store occupies ground-floor space at The Grove at Midtown, a courtyard-style dining and retail destination built on the former Midtown Plaza site. Situated on the 260 East Broad side of the complex — alongside Patron Saint steakhouse and the Unwine'd wine bar — the shop focuses on approachability and affordability, stocking a curated mix of local and international bottles rather than an overwhelming warehouse-style inventory.

260 Wine + Spirits carries wines, spirits, and canned cocktails across a range of price points. The wine selection draws from Finger Lakes vineyards as well as California, Italian, and Spanish producers, spanning reds, whites, rosés, and sparkling options including Prosecco. The spirits shelves feature Rochester-based distillers such as Black Button and Iron Smoke alongside widely known labels like Don Julio and Tito's, with an emphasis on compact bottle sizes suited to urban shoppers. Canned cocktails and hard seltzers round out the inventory, with brands like High Noon and Southern Tier available in multi-packs.

The store also takes special orders for items not currently in stock, and staff provide personalized recommendations. A distinctive perk is the "try before you buy" arrangement with neighboring Unwine'd: customers can sample wines at the wine bar next door and then purchase full bottles at 260 Wine + Spirits.

The shop is known for its compact, carefully edited selection that pairs local Rochester and Finger Lakes producers with recognizable international labels. The adjacent tasting partnership with Unwine'd sets it apart from typical liquor stores — offering a sample-then-purchase model uncommon in the Rochester retail landscape.

260 Wine + Spirits sits within The Grove at Midtown, the mixed-use courtyard connecting the Tower280 and 260 East Broad residential buildings in downtown Rochester, NY. The complex is home to several food and drink tenants including Branca Midtown and Dice Versa, and hosts The Lucky Flea market on Sundays from May through October. Visitors can park in the Midtown Garage, accessible from Clinton Avenue and Broad Street, which provides elevator access directly into the Tower280 lobby and through to The Grove courtyard. Store hours are Monday, Wednesday, and Thursday from 3 PM to 9 PM; Friday and Saturday from noon to 9 PM; and Sunday from noon to 5 PM. The shop is closed on Tuesdays.