Name: Active Auto Insurance Agency Inc.
Address: 74 Lake Ave, Rochester, NY, 14608
Telephone: (585) 270-5625

Family-owned full-service insurance agency offering auto, home, renters, landlord, motorcycle, marine, and business insurance with bilingual staff.

Overview

Active Auto Insurance Agency Inc. is a family-owned insurance agency located at 74 Lake Ave in Rochester, NY. Established in 2014, the agency operates as an independent broker that works with multiple insurance carriers to find competitive rates for its clients. The office is staffed by bilingual insurance professionals who serve the diverse Lake Avenue corridor community, offering consultations and free quotes in a storefront setting.

What They Offer

Active Auto Insurance Agency provides coverage across a broad range of personal and commercial lines, including:

Auto insurance
Homeowners insurance
Renters insurance
Landlord and dwelling policies
Motorcycle insurance
Snowmobile and ATV coverage
Marine insurance
Business and commercial insurance

As an independent agency, they shop policies from several carriers rather than representing a single company, allowing clients to compare options. The office accepts American Express, MasterCard, Visa, debit cards, and personal checks.

Known For

Active Auto Insurance Agency has built its practice around accessibility and multilingual service on Rochester's west side. The agency operates on a walk-in-friendly schedule six days a week—Monday through Friday from 9:00 AM to 5:00 PM and Saturdays from 9:00 AM to 1:00 PM—making it one of the few insurance offices in the area with weekend availability. Their independent model of comparing rates across multiple carriers positions them as a one-stop resource for households and small businesses seeking bundled coverage.

Location & Neighborhood

The agency sits on Lake Avenue in the 14608 zip code, within Rochester's west-side corridor near the Brown Square neighborhood. This stretch of Lake Avenue runs south of Frontier Field and the Genesee River gorge area, in a mixed residential and commercial district. Street parking is available along Lake Avenue, and the office is accessible by RTS bus routes that serve the Lake Avenue corridor. The surrounding neighborhood is one of Rochester's most diverse communities, which aligns with the agency's bilingual service approach.