Americano Barber Shoppe & Spa

Americano Barber Shoppe & Spa is a combined barbershop and spa at 1454 Monroe Avenue in the Brighton neighborhood of Rochester, NY. The business was established in January 2023 as an LLC and is owned by Allie Pierce. With a team of seven-plus licensed barbers and cosmetologists, the shop positions itself as a full-service grooming destination for men and women, offering everything from haircuts and shaves to facials and body waxing under one roof.

The service menu spans several categories:

• Haircuts — Standard cuts ($45+) that include a hot towel, massage gun, and shampoo/conditioning; kids cuts ($30); grey blending ($25)
• Shaves & beard work — Hot lather face shave ($35), beard trim ($25), goatee/mustache trim ($10), cheek wax for beard lines ($20)
• Waxing — Eyebrow, nose, and ear wax ($15 each or $40 combo); back, chest, Brazilian, and other full-body options
• Spa services — Manicures ($30) and pedicures ($50) with hot towels and massage; facials ranging from a 30-minute express ($60) to a one-hour wildflower facial ($100); dermaplaning available as a standalone or add-on
• Package deals — Bundled options like haircut and beard trim ($70+) or haircut, beard trim, and combo wax ($105)

The shop accepts walk-ins alongside scheduled appointments booked through Vagaro. Complimentary beer and wine, free WiFi, and a kid-friendly environment round out the client experience.

Americano distinguishes itself from traditional barbershops by combining classic men's grooming with spa-level skin and body services. The staff collectively brings decades of experience — including a master barber who has served the Brighton community since 1968 and a U.S. Marine Corps veteran with over ten years in the trade. The shop emphasizes an inclusive, family-like atmosphere and caters to a broad clientele rather than specializing in one demographic.

The shop sits at 1454 Monroe Avenue in the Loehmanns Plaza area, within Rochester's Brighton corridor near the Twelve Corners intersection. Free parking is available on-site. Monroe Avenue is a well-trafficked commercial stretch lined with independent restaurants, coffee shops, and service businesses, making it convenient to combine a grooming appointment with other errands. The shop is open Tuesday through Friday from 9 AM to 7 PM (Wednesday from 10 AM) and Saturday from 9 AM to 2 PM; it is closed Sunday and Monday.