Amitas Xpress Spa

Amitas Xpress Spa is a day spa and skin care studio located in the Brighton neighborhood of Rochester, NY. Owner Amita Vyas started the business from her home around 2004 and opened her first storefront in Brighton approximately three years later. She is credited as the first person to bring eyebrow threading services to the Rochester area. The business has since expanded to multiple locations across the region, including spots in Victor, Webster, and Fairport.

The spa provides a broad range of skin care and hair removal services:

• Threading – Eyebrow ($15), upper lip ($10), chin ($8), full face ($40)
• Organic facials – Options include a signature organic facial with botanical extracts, deep cleansing European-style steam facials, acne control treatments, anti-free radicals facials, vitamin C and seaweed luminous facials, fruit hydration facials, a gentleman's facial, and a teen facial
• Laser treatments – Laser hair removal and laser skin tightening
• Skin treatments – Microdermabrasion, chemical peels, and HydraFacial
• Waxing – Full body waxing services ranging from $10 to $80
• Bridal makeup

The spa uses products sourced from the Himalayas and emphasizes organic, paraben-free formulations across its facial treatments.

Amitas Xpress Spa holds a distinct place in the local beauty industry as the business that introduced eyebrow threading to the Rochester market. The threading technique—an ancient hair removal method that lifts hair from the root using a twisted cotton thread—remains a core specialty. The spa also distinguishes itself through its organic facial line, which incorporates earth-conscious botanical ingredients rather than synthetic products.

The South Clinton Avenue location sits in Loehmanns Plaza in Brighton, a suburban shopping center that houses several other beauty and wellness businesses. Hours are Monday through Friday 9:30 AM to 6:00 PM and Saturday 9:30 AM to 3:00 PM, with Sundays closed. Brighton is a well-established residential town immediately south of the City of Rochester, and South Clinton Avenue serves as one of its primary commercial corridors with easy access from surrounding neighborhoods in the 14618 ZIP code.