Asia Food Market

Asia Food Market is a pan-Asian supermarket located in Henrietta, a suburb of Rochester, NY. Founded in 2005 by Rockey Ren and Qing Li, the store was one of the largest Asian grocery markets in upstate New York at the time of its opening. Ren, who immigrated to the United States from China in the late 1980s, has since expanded the business to include locations in Syracuse, suburban Buffalo, and Ithaca. The Rochester store remains the flagship, operating seven days a week from 9 a.m. to 8 p.m. at 1885 Brighton Henrietta Town Line Road.

The market stocks a broad selection of products spanning multiple Asian culinary traditions, including Filipino, Taiwanese, Chinese, Japanese, and Korean goods. Shoppers can find fresh meat, seafood, produce, and a large inventory of imported non-perishable items such as condiments, noodles, and sauces. Notable departments include:

• A live seafood section with fish and crab varieties
• A bakery offering fresh-baked items
• An extensive frozen foods aisle with a wide dumpling selection
• Prepared foods and specialty ingredients not commonly found at conventional grocery stores

Asia Food Market has built a two-decade presence as the Rochester area's go-to destination for hard-to-find Asian ingredients and fresh seafood. The live seafood tanks and the variety of frozen dumplings are among the store's most distinctive features. Since 2005, the business has grown from a single Rochester location to a multi-city operation with a Syracuse store (opened March 2015 at roughly 25,000 square feet) and a Buffalo-area location (opened September 2017 at approximately 60,000 square feet). In 2025, the company purchased the former Ruby-Gordon furniture building on West Henrietta Road for use as a distribution center serving all of its locations, with plans for a potential second Henrietta store.

The Rochester store sits at 1885 Brighton Henrietta Town Line Road in Henrietta, occupying the former Mike Furniture Outlet building near the site of the old BJ's Wholesale Club. The surrounding stretch of Brighton Henrietta Town Line Road is a commercial corridor with easy access from Interstate 390 and proximity to the Rochester Institute of Technology campus. Ample parking is available in the store's lot, making it accessible for shoppers from across the greater Rochester area.