Auto Agency Direct

Auto Agency Direct is a family-owned independent insurance agency located at 2829 Dewey Ave in the Greece-Dewey Avenue corridor of Rochester, NY. The agency operates as an independent brokerage, meaning it compares quotes from multiple insurance carriers rather than representing a single company. Led by Samantha Weber, the small team also includes agents Kelly and Amy, who work with clients to evaluate coverage needs across personal and commercial lines. The office is open Monday through Friday from 8:30 AM to 5:00 PM.

Auto Agency Direct provides a broad range of insurance products for individuals and businesses. Their personal lines include:

• Auto insurance
• Homeowners insurance
• Renters and condo insurance
• Landlord insurance
• Umbrella liability coverage
• Jewelry and valuable items insurance
• Wedding and events insurance
• Boat and yacht insurance
• Pet insurance
• Classic and collector car insurance (through Hagerty)

On the commercial side, they handle business insurance policies. As an independent agency, they shop coverage across several carriers — including Travelers, one of the largest property and casualty insurers in the country — to present clients with multiple rate options rather than a single quote. The agency can bind policies remotely without requiring an in-person office visit.

Auto Agency Direct is known for its independent, multi-carrier approach to insurance shopping in a market where many local agencies are captive to a single insurer. The agency also holds an appointment with Hagerty, positioning it as a resource for owners of classic and collector vehicles who need specialized coverage beyond standard auto policies. Its small staff size allows for direct, ongoing relationships with policyholders rather than routing clients through call centers.

The agency sits on Dewey Avenue in the 14616 ZIP code, within Rochester's Greece-adjacent northwest corridor. This stretch of Dewey Ave is a mix of small commercial storefronts and residential properties, with the Dewey-Latta Plaza shopping area a short drive north and convenient access to Interstate 390. The surrounding neighborhood is primarily single-family homes, and the office offers straightforward street-side access with on-site parking typical of Dewey Avenue businesses.