B+Healthy Fresh Food Market

B+Healthy Fresh Food Market is a Black-owned vegan restaurant, juice bar, and fresh food grocery on Rochester's northwest side. Founded by Kaptah Amen-Ra Xi Amaru, the business first opened its doors in September 2018 at 442 Genesee Street. The Dewey Avenue location at 1508 Dewey Ave launched in May 2021 as a second storefront, extending the market's reach into a part of the city where access to fresh, plant-based food options had been limited. The business operates as both a sit-down eatery and a market where customers can purchase fresh produce and health-focused grocery items.

The menu at B+Healthy Fresh Food Market centers on plant-based prepared foods and beverages:

• Veggie wraps served with spring mix, hummus, and balsamic dressing
• Smoothies featuring ingredients like sea moss and other whole-food additions
• Smoothie bowls built from any of the shop's smoothie blends, finished with granola and fresh toppings
• Açaí bowls
• Immunity-boosting juice shots
• Salads and alkaline water
• Fresh produce available for purchase in the market section

The kitchen serves breakfast, lunch, and dinner options throughout the week. All offerings are vegan, and the market stocks grocery staples alongside the prepared food counter.

B+Healthy Fresh Food Market has built its identity around bringing plant-based food access to neighborhoods that lack it. The original Genesee Street location was specifically sited to serve a community identified as a food desert, and the Dewey Avenue expansion continued that mission in Rochester's northwest quadrant. The shop's sea moss smoothies and smoothie bowls are among its most frequently ordered items, and the combination of a juice bar with a produce market under one roof distinguishes it from typical fast-casual restaurants in the area.

The Dewey Avenue location sits at 1508 Dewey Ave in the 14615 zip code, along one of the main commercial corridors running through Rochester's northwest neighborhoods. Dewey Avenue connects the Maplewood and Kodak Park areas, and the shop is accessible by RTS bus routes that run along the avenue. Street parking is available directly on Dewey Ave and surrounding side streets. The surrounding blocks include a mix of neighborhood shops, services, and residential homes typical of this section of the city.