Blaze Pizza

Blaze Pizza is a fast-casual pizza chain located at 1100 Jefferson Road in the Henrietta Plaza shopping center, Rochester, NY. Founded in 2011 by Elise and Rick Wetzel, the chain follows an assembly-line model — similar to how Chipotle operates for burritos — where customers move along a counter selecting their dough, sauces, cheeses, and toppings while a dedicated pizzasmith assembles the pie. Each pizza is then fired in an open-flame oven in approximately 180 seconds. The Rochester location sits in the 14623 zip code, serving the Henrietta corridor and surrounding communities.

Blaze Pizza's menu centers on build-your-own 11-inch pizzas with unlimited toppings at a flat price, plus a larger shareable size. Customers choose from several dough options including the original crust, a high-rise (thicker) dough, and a gluten-free crust — all of which are vegan. Vegan cheese and dairy-free options are also available for plant-based diets. For those who prefer not to customize, the menu includes a lineup of signature pizzas such as:

• The Carnivore
• The Blazed BBQ Chicken
• The Meatball Pie
• The Herbivore
• The Four Cheese

Beyond pizza, the restaurant offers salads and sides. Orders can be placed for dine-in, takeout, or delivery through third-party platforms like DoorDash and Postmates. The Rochester location is open Monday through Thursday from 11:00 a.m. to 9:00 p.m., Friday and Saturday until 10:00 p.m., and Sunday until 9:00 p.m.

Blaze Pizza built its reputation on speed and customization — the concept of a fully personalized artisanal pizza ready in under three minutes set it apart when the chain launched in 2012. The fresh-made-from-scratch dough and the open-flame oven visible behind the counter are central to the experience. The brand's rapid national expansion earned it recognition from Forbes as one of the fastest-growing restaurant chains in U.S. history during its early years.

This Blaze Pizza occupies Suite 002 in Henrietta Plaza at the intersection of Jefferson Road and East Henrietta Road, a heavily trafficked retail corridor in the Town of Henrietta just south of Rochester. The plaza provides on-site parking. Major nearby landmarks include the Marketplace Mall less than a mile to the west, Rochester Institute of Technology to the south, and Monroe Community College a short drive east on East Henrietta Road. The Jefferson Road strip is one of the area's primary commercial stretches, making the location convenient for both local residents and college students.