Citi Trends

Citi Trends occupies Suite 220 at 1850 East Ridge Road in Irondequoit, NY, operating as a value-priced clothing and home goods retailer serving families across the Rochester area. The chain traces its roots to 1946, when it began as Savannah Wholesale Co. in Georgia, supplying clothing to retail stores throughout the Southeast. After decades of growth, the company rebranded as Citi Trends in 2001 and went public on the Nasdaq in 2005. Today, the company is headquartered in Savannah, Georgia, with buying offices in New York, and operates close to 600 stores across 33 states.

This Irondequoit location carries a broad selection of apparel, footwear, accessories, and home décor for men, women, and children. Merchandise is priced at 20 to 70 percent below typical department and specialty store prices, spanning categories that include:

• Women's and men's clothing in current styles
• Children's apparel
• Shoes for the whole family
• Jewelry, watches, and fashion accessories
• Home décor and household items

The store's roughly 12,000-square-foot format is designed to make browsing accessible, with product selections that rotate frequently to reflect current fashion trends at discount price points.

Citi Trends has built its business model around delivering on-trend urban fashion at value pricing, with a particular focus on serving Black communities and families looking for style without premium markups. Each store functions as a neighborhood retail destination rather than a big-box experience, carrying a curated mix of branded and private-label goods that changes with the seasons.

The store sits along the East Ridge Road commercial corridor in Irondequoit, a suburban town bordering Rochester to the north. Nearby retail neighbors include national chains like Burlington, Dollar Tree, and Five Below at Culver Ridge Plaza, which anchors the eastern stretch of the corridor. Further west along East Ridge Road, shoppers can find Target, Home Depot, and Walmart, making the area one of Irondequoit's primary retail districts. The store is open Monday through Saturday from 10:00 a.m. to 9:00 p.m. and Sunday from noon to 6:00 p.m.