Empire Therapeutic Massage Center
Group of NYS Licensed Massage therapists offering relaxation, therapeutic, sports, deep tissue, pregnancy, and oncology massage since 2005.
Overview
Empire Therapeutic Massage Center is a Black woman-owned massage and wellness practice located at 700 North Winton Road in Rochester, NY. The center has been operating since 2005, when it was founded by Barbara Conti. After Katrina Coleman joined the practice in 2014 and became a partner in 2015, she took over ownership following Conti's retirement. Coleman, a graduate of Onondaga Therapeutic Massage School and a licensed cosmetologist with two decades of hospital experience, leads a team of New York State Licensed Massage Therapists. The center is a member of the American Massage Therapy Association (AMTA).
What They Offer
The center provides a broad range of massage modalities, including:
- Swedish and relaxation massage
- Deep tissue and sports massage
- Prenatal massage
- Oncology massage
- Hot stone massage
- Cupping therapy
- Lymphatic drainage massage
- Reflexology
- Couples massage
Therapists customize each session to individual needs, whether the goal is pain relief, injury recovery, or general relaxation. The center accepts Visa, Mastercard, and Discover, and may accept insurance coverage. Appointments can be booked online through MassageBook or by phone. The center is open seven days a week, with hours running from 8:00 AM to 8:00 PM Monday through Saturday and 8:00 AM to 6:00 PM on Sunday.
Known For
Empire Therapeutic Massage Center is known for its long-standing presence in the Rochester massage therapy community, having served clients continuously since 2005. The practice has built its reputation on offering both relaxation and clinical modalities under one roof — particularly its sports, deep tissue, and oncology massage services. Office manager Katy Heneghan, a Monroe Community College massage therapy graduate practicing since 2004, holds additional certifications in cupping and muscle isolation therapy, reflecting the team's commitment to specialized training.
Location & Neighborhood
The center sits on North Winton Road in Rochester's North Winton Village neighborhood, roughly three miles east of downtown. This walkable, residential area is bordered by Culver Road to the west and Route 590 to the east, and is characterized by 1920s-era homes and a mix of local shops and restaurants. Tryon Park, an 82-acre green space with trails and views of Irondequoit Bay, is nearby. The center's location also places it close to the neighboring communities of Irondequoit, Webster, and Penfield. Parking is available on-site.
Sources used in compiling this entry
blackownedinrochester.com·celebratecityliving.com·etmcmassage.amtamembers.com·etmcmassagetherapy.com·fresha.com·homes.com
Last updated May 14, 2026