Farmers Insurance - Miriam Rivera Agency

Farmers Insurance - Miriam Rivera Agency is an independent Farmers Insurance office located on Lyell Avenue in Rochester, NY. Established in 2013, the agency is led by Miriam Rivera, who brings 19 years of experience in the insurance industry to the role. Rivera, a New York native, operates the agency with bilingual capabilities in both English and Spanish, serving clients across Monroe County and surrounding communities including Gates, Chili, North Chili, and Churchville. The agency is a member of the Gates-Chili Chamber of Commerce.

The Miriam Rivera Agency provides coverage across a broad range of personal and commercial insurance lines, including:

• Auto insurance
• Homeowners and condo insurance
• Renters insurance
• Business and general liability insurance
• Life insurance (term and whole life)
• Motorcycle and recreational vehicle insurance
• Umbrella insurance
• Bundled packages combining auto with home or renters policies

The agency accepts Visa, Mastercard, American Express, and Discover for payments. Consultations are available in English or Spanish, making the office accessible to Rochester's Spanish-speaking residents who may need help navigating coverage options in their preferred language.

The agency has built its presence around personalized insurance guidance, with Rivera drawing on nearly two decades of industry experience to walk clients through their coverage options. She was recognized as the top Property and Casualty Sales Producer of the Year for New York State during her tenure with Farmers. The bilingual service model sets this office apart from many other insurance agencies along the Lyell Avenue corridor, where a significant portion of the surrounding community is Spanish-speaking.

The agency occupies Suite B at 1038 Lyell Avenue in Rochester's Lyell-Otis neighborhood, a corridor historically tied to the city's Italian-American community and now home to a diverse mix of small businesses, bakeries, and restaurants. The office sits near the Lyell Avenue Shopping Plaza, providing convenient access for errands. Lyell Avenue connects to several major cross streets and is accessible from nearby Chili Avenue and Howard Road. Street parking is available along Lyell Avenue, and the surrounding area includes local parks such as Rosanina Park and the Lyell Avenue branch library.