Firehouse Subs

Firehouse Subs at 1600 W Ridge Rd in Greece, Rochester, NY, is a fast-casual sandwich shop occupying a suite in the Street of Shoppes plaza along the West Ridge Road commercial corridor. The chain was founded in 1994 by Chris and Robin Sorensen, two brothers and former firefighters from Jacksonville, Florida. True to its origins, the restaurant features fire-station-themed decor, including firefighter gear and a hand-painted mural unique to this location — every Firehouse Subs outpost receives a one-of-a-kind mural reflecting the local community's first-responder heritage.

The menu centers on hot submarine sandwiches built with premium meats and cheeses, steamed on the line to melt the cheese and warm the fillings, then served on a toasted proprietary sub roll. Signature sandwiches include:

• Hook & Ladder – smoked turkey breast and Virginia honey ham topped with melted Monterey Jack cheese
• Firehouse Hero – roast beef, smoked turkey, and Virginia honey ham with melted provolone
• Firehouse Steak & Cheese – sautéed steak with provolone, peppers, and onions

Sandwiches can be ordered "Fully Involved," meaning dressed with mayo, mustard, lettuce, tomato, onion, and a kosher dill pickle on the side. Beyond subs, the menu includes salads and sides. The location also provides catering platters through services like ezCater, and delivery is available through third-party platforms such as DoorDash, Grubhub, and Uber Eats.

Firehouse Subs is known for its steam-heated preparation method, which distinguishes its subs from typical cold-cut sandwich shops. The brand also operates the Firehouse Subs Public Safety Foundation, a nonprofit launched in 2005 that has donated over $102 million in lifesaving equipment and resources to first-responder organizations across the United States and Canada. A portion of every purchase contributes to this foundation.

This location sits in the Street of Shoppes plaza at 1600 W Ridge Rd, near the intersection of West Ridge Road and Route 390 in the town of Greece. The Mall at Greece Ridge, the Rochester area's largest shopping center anchored by JCPenney, Target, and Dick's Sporting Goods, is a short drive west along the same corridor. West Ridge Road is a busy commercial stretch with numerous dining and retail options. The restaurant is open daily and can be reached at (585) 270-4623.