Freeway Insurance

Freeway Insurance operates a retail office at 1717 North Goodman Street in Rochester, NY, serving the Homestead Heights and North Winton Village neighborhoods. The agency is part of the Confie family of companies, a national personal lines insurance distribution organization with more than 650 locations across the United States. Founded in 1987 in California, Freeway Insurance has since expanded nationwide as a multi-carrier brokerage. The Rochester office is staffed by licensed agents who work in both English and Spanish.

The Rochester location provides quotes from over 200 insurance carriers, allowing customers to compare rates across providers such as Progressive, State Farm, Allstate, Farmers, GEICO, and Liberty Mutual. Their product lineup covers a wide range of insurance needs:

• Vehicle insurance: auto, motorcycle, RV/motorhome, boat, ATV, snowmobile, classic car, rideshare, and SR-22 filings
• Property insurance: renters, homeowners, mobile/manufactured home, and landlord coverage
• Additional lines: life, health, dental, pet, commercial auto, business, identity theft protection, and telemedicine plans

Auto coverage options include liability, collision, comprehensive, no-fault/PIP, uninsured/underinsured motorist, and medical payments. The office is open Monday through Friday from 8:30 AM to 6:00 PM and Saturday from 9:00 AM to 3:00 PM.

Freeway Insurance is a multi-carrier brokerage model, meaning agents shop rates across a large panel of insurers rather than representing a single company. This Rochester office is one of the few bilingual insurance agencies in the North Goodman Street corridor, with agents who handle policies in both English and Spanish. The agency focuses on personal lines coverage, particularly auto insurance, and also handles SR-22 filings for drivers who need proof of financial responsibility.

The office sits on North Goodman Street near Route 104, within a short drive of Rochester General Hospital and Seneca Park Zoo. A parking lot is available on-site. The surrounding stretch of North Goodman Street runs through a mixed-use corridor with restaurants, shops, and residential buildings. The location serves residents of several northeast Rochester neighborhoods, including Homestead Heights and North Winton Village, and is accessible from the Irondequoit border to the north.