Goodwill (Jefferson Plaza)

Goodwill (Jefferson Plaza) is a thrift retail store operated by Goodwill of the Finger Lakes, a nonprofit organization headquartered in Rochester, NY. Located at 376 Jefferson Road in the Henrietta section of Rochester, this store sells donated clothing, housewares, furniture, shoes, and other secondhand goods. Revenue from the store supports Goodwill of the Finger Lakes' community programs, including workforce development, the Goodwill Learning Academy, vision services, and the 211/LIFE LINE & 988 crisis support line. The organization serves more than 184,000 people annually across the greater Rochester and Finger Lakes region with a staff of over 750.

The Goodwill at Jefferson Plaza carries a rotating inventory of donated merchandise spanning several categories:

• Clothing for men, women, and children
• Shoes and accessories
• Housewares and kitchen items
• Furniture and home goods
• Books and media

The store also functions as a donation drop-off center, accepting gently used items during operating hours. Shoppers can visit Monday through Saturday from 9 a.m. to 8 p.m. and Sunday from 10 a.m. to 6 p.m. Goodwill of the Finger Lakes also offers online shopping through its ShopGoodwill platform for those looking to browse inventory digitally. The organization diverts more than 25 million pounds of goods from the waste stream each year through its network of stores.

This location is one of roughly a dozen Goodwill of the Finger Lakes retail stores in the Rochester and Syracuse regions. The parent organization's mission centers on "elevating people, community, and planet," and each store purchase directly funds programs that help individuals facing barriers to employment gain job readiness skills, interview preparation, and early-career guidance. The store runs a color-of-the-day promotion on Sundays, marking select tagged items at steeply reduced prices. The Jefferson Plaza location is wheelchair accessible, accepts credit cards, and is pet-friendly.

The store sits in Jefferson Plaza, a strip retail center on Jefferson Road in Henrietta, one of Rochester's busiest commercial corridors. The plaza is close to Interstate 390, providing easy access from across the metro area. Rochester Institute of Technology is just minutes away, and Monroe Community College and the University of Rochester are both within a short drive. The surrounding stretch of Jefferson Road is lined with big-box retailers, restaurants, and service businesses, making it a convenient stop for shoppers already in the area. Free parking is available in the plaza lot.