Hooked Fish Market

Hooked Fish Market is a Black-owned seafood market and restaurant located at 333 Driving Park Avenue in the Maplewood neighborhood of Rochester, NY. Owned by Kenneth Rivers, the business serves both fresh and cooked seafood to the Maplewood community and the greater Rochester area. The market closed for nearly seven months after a tragic crash in August 2024 and reopened in March 2025 with a fully renovated interior, including new flooring and updated décor.

Hooked Fish Market operates as both a raw seafood counter and a cooked-to-order restaurant. The market side carries a selection of fresh fish — including catfish, cod, yellow snapper, red snapper, and whiting — along with shellfish such as lobster and snow crab legs. Batters, sauces (tartar, hot sauce, and a house "boss sauce"), and cooking oils are also available for home preparation.

On the prepared-food side, the menu features fried fish plates, shrimp, and rotating daily specials throughout the week:

• Monday: Octopus and calamari with rice and beans; fried jack mackerel sticks
• Tuesday: Fish and shrimp tacos
• Wednesday: Blackened salmon with peppers and rice
• Thursday: Seafood pasta

Homemade sides include mac and cheese, baked beans, and dirty rice. The business imports fish fresh from Iceland daily.

Hooked Fish Market has built a strong neighborhood following around its combination of a retail fish counter and a full cooked-seafood menu under one roof — a format uncommon in this part of Rochester. The market's community ties run deep; after the 2024 crash that took the life of a loyal customer, owner Kenneth Rivers organized a fundraiser for the family and presented a commemorative plaque at the reopening ceremony. That connection between the business and the Maplewood neighborhood is central to its identity.

The market sits on Driving Park Avenue in Maplewood, a residential neighborhood on Rochester's northwest side near the Genesee River gorge. Driving Park Avenue serves as one of the area's main commercial corridors, connecting Maplewood to neighboring Edgerton and the Lake Avenue business district. The storefront is accessible by car with street-side availability, and the location is also reachable via RTS bus routes that run along Driving Park Avenue.