Hurts So Good Therapeutic Massage and Wellness Center

Hurts So Good Therapeutic Massage and Wellness Center is a licensed massage therapy practice located at 3950 Dewey Avenue, Suite 2, in Rochester, NY. Founded in 2016, the practice took over a location that had housed a massage business for over fifteen years, operating under the previous name Neda Massage. Under its current ownership, Hurts So Good focuses on helping clients manage pain through hands-on bodywork rather than medication. The practice employs a team of four New York State licensed massage therapists — Aubree Monu, Chiedu Monu, Kay Hilliard, and Chris Lafrati — and accepts appointments seven days a week.

The center provides a range of massage modalities tailored to different needs:

• Relaxation massage
• Therapeutic and deep tissue massage
• Fascial melting
• Energy work
• Sports injury rehabilitation and active stretching
• Manual lymphatic drainage and post-operative care
• Adolescent and junior massage
• Insurance and no-fault medical massage for auto-accident injuries

Clients can also add enhancements to any session, including cupping therapy, CBD applications, essential oil aromatherapy, and heat therapy with hot stones or heat packs. Each therapist brings a distinct skill set — from Eastern-philosophy-influenced mobility work to sports rehabilitation — so the practice can match clients with a therapist suited to their specific concerns. Gift certificates are available for purchase. First-time clients are asked to call the office directly to schedule, while returning clients can book online.

Hurts So Good has built its practice around chronic pain management, positioning itself as an alternative-treatment option for clients dealing with persistent musculoskeletal issues and recovery from car accidents. The team's combined credentials cover a broad spectrum of techniques — Swedish, deep tissue, lymphatic drainage, and sports-focused bodywork — allowing the practice to address conditions ranging from post-surgical recovery to athletic strain. The center has maintained seven-day-a-week availability since its founding, an uncommon scheduling approach for small massage practices in the Rochester area.

The practice is situated inside the Sansone Dental Building at 3950 Dewey Avenue in the Greece section of Rochester, just north of Northgate Plaza and near the intersection with Denise Road. Dewey Avenue is a well-traveled commercial corridor connecting the city of Rochester to the northern suburbs, and the stretch around the 3950 block offers ample roadside parking. The surrounding neighborhood includes a mix of small professional offices, retail shops, and residential streets typical of Greece, NY.