JF Jones Jewelers

JF Jones Jewelers is a third-generation, family-owned jewelry store located at 1588 West Ridge Road in Rochester, NY. Founded in 1928 by Joseph F. Jones — who began his career as a teenage apprentice at JR White Company in downtown Rochester — the business has operated continuously for nearly a century. Joseph opened his first repair shop in the Swillburg neighborhood before relocating to Dewey Avenue in 1938 and eventually settling along the West Ridge Road corridor, where the store has remained since 1969. Brittany Jones, a GIA Graduate Gemologist and Joseph's granddaughter, assumed full ownership in 2016, making JF Jones a third-generation, woman-owned business.

JF Jones Jewelers operates as a full-service jewelry store with both retail and repair capabilities. Their product selection includes:

• Engagement rings and wedding bands, including a custom ring builder tool
• Natural and lab-grown diamonds
• Fine jewelry in gold, sterling silver, and colored gemstones
• Men's jewelry and watches
• Children's and personalized jewelry

On the service side, the store provides in-house jewelry repair, rhodium plating, watch battery replacement, and professional appraisals through Brittany's certification with the National Association of Jewelry Appraisers. They also run a diamond trade-up program and purchase gold. Complimentary jewelry cleaning and inspection is available, and financing options are offered for larger purchases.

JF Jones Jewelers is known for its custom jewelry design work, particularly custom engagement rings built to individual specifications. The store's nearly hundred-year history on Rochester's west side and its continuous family ownership — spanning from Joseph F. Jones through his son Len to current owner Brittany — distinguish it as one of the longer-running independent jewelers in the Rochester area. The business holds an A+ rating with the Better Business Bureau.

The store is situated in Stone Ridge Plaza at 1588 West Ridge Road in Rochester's Maplewood neighborhood, along the commercial stretch of Route 104. West Ridge Road is a well-trafficked corridor with ample plaza parking. The shop is accessible by phone at (585) 865-6604, and appointments can be scheduled through their website. JF Jones has also announced expansion with an additional location in Webster.