Lacrosse Unlimited

Lacrosse Unlimited occupies a storefront in Pittsford Plaza at 3349 Monroe Avenue in Rochester, NY. The chain was founded in November 1990 by Joe and Sam DeSimone, who originally opened a lacrosse-only specialty shop on Long Island under the name "Long Island Lacrosse" before rebranding to Lacrosse Unlimited. The company has since grown into one of the largest lacrosse specialty retailers in the country, with more than 50 locations across 15 states. The Rochester store serves the lacrosse community in the eastern suburbs of the city, stocking gear for players at every level.

The Rochester location carries a full range of lacrosse-specific products, including:

• Sticks, heads, and shafts
• Protective equipment and helmets
• Lacrosse footwear
• Apparel and accessories
• Custom-dyed and custom-strung lacrosse heads

The custom head work is a core part of the Lacrosse Unlimited service model — players can have heads dyed in specific color combinations and strung to their preferred pocket style in-store. The company also operates a team sales program, outfitting organized programs with uniforms, helmets, and bulk equipment orders through dedicated team store setups.

Lacrosse Unlimited has built its identity around being a player-founded, lacrosse-only retailer. The DeSimone family started the business after identifying a gap in the market for dedicated lacrosse gear shops, and the company has maintained that single-sport focus for over three decades. The custom dyeing and stringing services set the stores apart from general sporting goods chains, giving players access to personalized equipment that larger retailers typically do not offer.

The store sits within Pittsford Plaza, an open-air shopping center on Monroe Avenue in the Pittsford area of Rochester. The plaza is anchored by Trader Joe's and TJ Maxx, with Barnes & Noble, The Cheesecake Factory, and several other national retailers nearby. Pittsford Colony Plaza is directly across Monroe Avenue at 3400 Monroe Ave, making this stretch of the road a concentrated retail corridor. The store is open Monday through Saturday from 10:00 AM to 7:00 PM and Sunday from 11:00 AM to 5:00 PM. Parking is available in the plaza's surface lot.