ROCville
Rochester, NY
BusinessesLittle Button Craft

Little Button Craft

retailcraft-shop

Handmade goods shop showcasing over 250 local artists within 100 miles of Rochester since 2015. Offers handmade crafts, letterpress cards, clothing, accessories, home decor, and hosts classes led by local artists.

Overview

Little Button Craft is a handmade goods shop in Rochester's South Wedge neighborhood, operating from 658 South Avenue since 2015. Founded by Shelby Prybylek, the store follows a "by locals, for locals" philosophy, exclusively stocking items crafted by artists who live within 100 miles of Rochester, NY. The shop has grown to represent over 250 local makers, serving as both a retail space and a creative gathering point for the surrounding community.

What They Offer

The inventory at Little Button Craft spans a wide range of handmade goods, including:

  • Letterpress cards and prints
  • Clothing and accessories, including Rochester-themed t-shirts
  • Jewelry, yarn, and screen prints
  • Home decor items and ornaments
  • Stickers, illustrations, and other small gifts
  • Custom embroidery patterns and personalized items such as pint glasses and coasters

Beyond retail, the shop hosts hands-on craft classes led by local artists in intentionally small group sizes. A dedicated knitting room and a gallery space for rotating artist features round out the creative offerings. Little Button Craft also runs free public events, private parties, and annual gatherings like its Handmade Holiday sale, which coincides with the South Wedge's "It's a Wonderful Life" neighborhood art festival.

Known For

Little Button Craft has built its identity around hyper-local sourcing — every product on its shelves is handmade by a regional artist. The shop's monthly rotating artist features give individual makers dedicated visibility, while Rochester-themed merchandise like garbage plate stickers and ROC-inspired apparel reflects the store's focus on celebrating local culture. The combination of retail, classes, and gallery space makes it function as a community creative hub rather than a conventional gift shop.

Location & Neighborhood

The shop sits on South Avenue in the heart of the South Wedge, one of Rochester's most walkable and independently minded neighborhoods. The South Wedge is home to a dense stretch of locally owned restaurants, cafés, and boutiques, and Little Button Craft is listed as a member of BASWA (Businesses of the South Wedge Area). The store is open Tuesday through Sunday, closed Mondays, with hours generally running from noon to 5 or 6 PM. Street parking is available along South Avenue.

Address

658 South Ave

Rochester, NY 14620

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Last updated May 14, 2026