Maximum Sun and Wellness Spa

Maximum Sun and Wellness Spa is a tanning and wellness facility at 3208 Latta Rd in the Town of Greece, just northwest of Rochester, NY. The business traces its roots to 1997, when brothers Richard and Philip Samuel opened a single seven-bed tanning salon. Originally operating under the name Maximum Tan, the company has since expanded to seven locations across the Rochester and Buffalo markets and rebranded to reflect a broader focus on wellness services beyond tanning.

The Latta Road location provides a mix of tanning and recovery-oriented wellness services:

• Hybrid tanning beds equipped with built-in red light technology, available at multiple intensity levels
• Spray tanning for a sunless, UV-free option
• FDA-approved red light therapy sessions targeting fine lines, wrinkles, and inflammation
• Clearlight infrared sauna sessions designed for detoxification, stress relief, and muscle recovery
• Hydro massage using Wellsystem Wave technology, which combines water-based pressure with customizable settings

Walk-ins are welcome, and the facility is wheelchair accessible with designated parking near the entrance.

Maximum Sun and Wellness Spa is a family-operated regional chain with nearly three decades in the Rochester and Western New York market. The business distinguishes itself by pairing traditional UV tanning with a growing menu of light- and heat-based wellness options — red light therapy, infrared sauna, and hydro massage — under one roof. The shift from a straightforward tanning salon to a multi-service wellness concept is reflected in the company's rebrand from its original Maximum Tan name.

The spa sits in the Latta Road Shopping Center at 3208 Latta Rd in Greece, NY 14612, directly across from a Wegmans grocery plaza and adjacent to the Town of Greece municipal offices. Latta Road is a well-trafficked commercial corridor with easy access to Interstate 390, and the surrounding area includes neighborhood staples like Bill Gray's and Abbott's Frozen Custard at nearby Faris Plaza. The location is open Monday through Thursday 9 AM–9 PM, Friday 9 AM–8 PM, Saturday 9 AM–6 PM, and Sunday 10 AM–5 PM.