NŌTA Beauty Co.

NŌTA Beauty Co. is a full-service salon at 34 Elton St, Suite 101, in Rochester, NY's Neighborhood of the Arts (NOTA). Founded by hairstylist Nikki DeMay and co-founded by her husband Patrick DeMay, a U.S. Air Force veteran with a background in business operations, the salon held its grand opening on July 27, 2024. The name plays on the neighborhood's well-known abbreviation, anchoring the business to the creative district it calls home.

The salon operates with a team of more than a dozen professionals, including stylists with experience ranging from newly licensed to over 20 years in the industry, licensed estheticians, and nail technicians.

NŌTA Beauty Co. covers hair, skin, and nail services under one roof:

• Hair services — cuts, color, blowouts, extensions, and bridal styling
• Skincare treatments — facials, dermaplaning, chemical peels, and neurotoxin treatments performed by licensed estheticians
• Nail services — provided by experienced nail technicians

The salon also carries hair products, skincare items, and branded merchandise for purchase. Several stylists on the team hold specialized training in areas like dimensional color, lived-in blonding, and curly or wavy hair texture work. Hours run Monday through Friday from 9 AM to 8 PM and Saturday from 10 AM to 3 PM, with Sunday closed.

NŌTA Beauty Co. has built its identity around high-end color work, with multiple team members concentrating on dimensional color techniques and lived-in blonding. The salon also functions as a training-minded space — founder Nikki DeMay has spoken about creating an environment to educate and develop the next generation of stylists. The team includes a certified hair educator and stylists who have worked with professional color companies such as Framesi and DIFIABA, giving the salon a technical depth that supports both creative color transformations and corrective work.

The salon sits on Elton Street in Rochester's Neighborhood of the Arts, a walkable district along and around the Park Avenue corridor filled with independent shops, galleries, and restaurants. NŌTA Beauty Co. is a member of the NOTA Business Association, tying it into the local merchant community. The Suite 101 storefront is near the intersection of Elton Street and University Avenue, within a few blocks of the neighborhood's cafés and boutiques. Street parking is available along Elton Street and surrounding side streets.