Price Rite Marketplace

Price Rite Marketplace operates a grocery store at 375 Driving Park Ave in Rochester's northwest Driving Park neighborhood. The chain is part of Wakefern Food Corporation, the retailer-owned cooperative that also operates ShopRite, and first opened under the Price Rite Supermarkets name in 1995. With over 60 locations across the northeastern United States, the brand focuses on discount grocery pricing, passing savings to shoppers through streamlined store operations. The Rochester Driving Park Avenue location serves a diverse residential area and is open Monday through Saturday from 8:00 AM to 9:00 PM and Sunday from 8:00 AM to 8:00 PM.

Price Rite Marketplace stocks a full range of grocery departments, including fresh produce, meat, dairy, deli, frozen foods, bakery, and pantry staples. The store carries national name brands alongside Wakefern's own private-label lines — Bowl & Basket, Paperbird, and Wholesome Pantry — which provide lower-cost alternatives across food, household, and personal-care categories. Health and beauty products, cleaning supplies, and over-the-counter medications round out the selection. The company states that shoppers typically save 20 to 50 percent compared to conventional supermarkets. Self-checkout stations are available, and delivery is offered through DoorDash.

This Driving Park Avenue location carries a notably wide assortment of Latino grocery products, stocking ingredients common in Puerto Rican and South American cooking that can be difficult to find at other Rochester-area supermarkets. That selection, combined with the chain's discount pricing model, makes the store a regular stop for budget-conscious households and shoppers looking for specialty Caribbean and Latin American pantry items in one trip.

The store sits on Driving Park Avenue in the Driving Park neighborhood of northwest Rochester, a primarily residential area near Maplewood Park and the city's Rose Garden, which displays more than 250 cultivars along the Genesee River gorge. Lower Falls Overlook Park is also a short distance away on Driving Park Avenue. The store has a private parking lot, and the surrounding streets provide straightforward access from Lake Avenue and Dewey Avenue to the west and east.