Rainbow Shops

Rainbow Shops at 850 Lake Ave in Rochester, NY, is a women's fashion retailer located inside Maplewood Plaza in the Maplewood neighborhood. The chain was founded in 1935 in New York City and has grown to operate over 1,000 locations across the United States, Puerto Rico, and the US Virgin Islands. This Rochester storefront carries the company's full range of budget-friendly clothing, shoes, and accessories, with new merchandise arriving daily.

The store stocks women's and juniors' clothing in sizes 0–15 (S–XL) alongside a dedicated plus-size selection in sizes 14–24 (1X–4X). Key product categories include:

• Dresses, jeans, graphic tees, and matching sets
• Loungewear and activewear
• Shoes up to size 12, including sneakers, boots, sandals, slides, and heels
• Accessories such as jewelry, bags, and sunglasses

Shoppers can also use Rainbow's buy-online-ship-to-store service and make free in-store returns on online orders. The store follows Rainbow's everyday-low-price model rather than a sale-driven markdown approach.

Rainbow Shops has built its identity around inclusive sizing and accessible price points since the mid-1930s. The Lake Avenue location maintains that focus, stocking both junior and plus-size fashion under one roof so shoppers across a wide size spectrum can find current styles without a steep price tag. The store receives frequent inventory refreshes, keeping the selection aligned with current trends.

This Rainbow Shops store sits in Maplewood Plaza, a 26,000-square-foot neighborhood shopping center at 820–850 Lake Avenue anchored by Dollar General. The plaza is adjacent to a Tops Supermarket and a McDonald's, roughly 1.5 miles north of downtown Rochester. Maplewood itself is a walkable neighborhood with Regional Transit Service bus stops along Lake Avenue, making the store accessible by public transit. Nearby, Maplewood Park — designed by Frederick Law Olmsted — features a rose garden with over 3,000 bushes along the Genesee River. Store hours are Monday through Saturday 10:00 AM–5:00 PM and Sunday 11:00 AM–5:00 PM; check with the store directly to confirm, as hours may vary seasonally.