Renewing Massage

Renewing Massage is a massage therapy practice operated by Colin Coffey, a New York State Licensed Massage Therapist, at 728 South Ave in Rochester's South Wedge neighborhood. Coffey has maintained this practice at the same South Avenue location for over 17 years, bringing a globally informed approach shaped by decades of personal and professional experience across multiple countries and continents. The practice operates by appointment only, Monday through Friday.

Renewing Massage provides several styles of bodywork, including traditional massage therapy, Reiki, and Ayurvedic massage. Sessions are priced at a flat $80 per hour. Coffey incorporates essential oils — eucalyptus, peppermint, and lavender — along with hot moist towels and ambient background sounds to support relaxation during treatments. Gift certificates are also available for purchase.

Appointment hours run Monday from 10 a.m. to 5 p.m. and Tuesday through Friday from 10 a.m. to 6 p.m., with weekends closed. Clients can book by calling or texting (585) 709-6725.

Renewing Massage has built a long-standing presence on South Avenue as a solo practitioner's studio with consistent, transparent pricing. Coffey's practice draws on experience gathered across three continents, informing an approach that serves clients of varying backgrounds and ages. The combination of aromatherapy elements, heated towels, and a single-therapist setting distinguishes the studio from larger spa operations in the Rochester area.

The studio sits along South Avenue, the commercial spine of Rochester's South Wedge — a walkable, historic neighborhood roughly a mile south of downtown. South Avenue is lined with locally owned businesses, including the Abundance Food Co-op and Hedonist Artisan Chocolate, and the neighborhood features landmarks like Nathaniel Square Park just a few blocks away. The South Wedge is characterized by tree-lined streets with Colonial Revival and Craftsman homes, giving the area a distinct residential feel even along its commercial corridor. Street parking is available along South Avenue.