Rochester Investments, Inc.

Rochester Investments, Inc. is an SEC-registered investment advisory firm located at 1580 W Ridge Rd in Rochester, NY. Established in 2000, the firm serves individuals, families, and small business owners with financial planning and portfolio management. The practice is led by Diana Apostolova, who focuses on custom asset management planning for clients who are retired or approaching retirement. Rochester Investments manages approximately $69.5 million in assets across roughly 147 client accounts, with Charles Schwab serving as the primary custodian.

Rochester Investments provides a range of financial advisory services, including:

• Investment portfolio management using stocks, bonds, ETFs, mutual funds, and CDs
• Retirement planning and income strategies for wealth preservation
• Business retirement plan setup and management, covering 401(k), 403(b), 457, SIMPLE IRA, and SEP IRA plans
• Tax and estate planning strategies
• Financial planning for life transitions such as divorce or loss of a spouse
• Charitable giving planning and executive benefits consulting

The firm operates on a fee basis using either a percentage of assets under management or fixed-fee arrangements, depending on the scope and complexity of each client's needs. Both in-person and online meetings are available, though walk-ins are not accepted. Office hours generally follow stock market trading hours, Monday through Friday from 9:30 AM to 4:00 PM, with weekend appointments available by arrangement.

Rochester Investments is a fiduciary advisory practice that emphasizes long-term, customized asset management rather than short-term trading. The firm's approach centers on building comprehensive financial plans that extend beyond investment selection to address retirement income, estate considerations, and business succession needs. With over two decades of operation in the Rochester area and a relatively small client base of around 147 accounts, the practice maintains a personalized service model.

The firm's headquarters sits in Stone Ridge Plaza on West Ridge Road in the Greece area of Rochester, NY 14615, situated behind the Buffalo Wild Wings restaurant and next to Potter's House. West Ridge Road is a well-traveled commercial corridor in the Town of Greece with easy access from surrounding neighborhoods. Rochester Investments also maintains branch offices in Rush, NY and Dunnellon, FL. Appointments are recommended, as the office does not accommodate walk-in visits.