Rochester IT & Business Solutions (Roc-IT)

Rochester IT & Business Solutions, commonly known as Roc-IT, is an IT consulting firm based on Vermont Street in Rochester, NY's Beechwood neighborhood. Founded in 2020 by Brandie Shaw, the company is a women-owned business that serves small and mid-sized organizations across the Rochester area. Shaw brings over two decades of experience in healthcare IT and holds an MBA, lending the firm a strong foundation in both technology management and business strategy. Roc-IT is a member of the Greater Rochester Chamber of Commerce.

Roc-IT provides a broad suite of managed IT and business consulting services, including:

• Technical support and help desk services
• Remote monitoring and patch management
• Backup and disaster recovery
• Cybersecurity services built around a zero-trust architecture
• Identity and access management
• Fractional CTO and CISO services, offering strategic technology leadership without the cost of a full-time executive
• Technology roadmap development and business process optimization
• CRM, ERP, and EMR software implementation projects
• Regulatory compliance assessment and remediation covering HIPAA, HITECH, SOC 2, NIST, and PCI standards

The firm positions itself as an outsourced IT department rather than a traditional break-fix provider, bundling strategic planning with day-to-day technical support.

Roc-IT has built its practice around serving healthcare organizations and law firms, two sectors with demanding compliance requirements. The firm's cybersecurity work centers on multi-layered, zero-trust strategies designed to meet standards such as HIPAA and the American Bar Association's technology guidelines. This regulatory focus, paired with fractional CTO and CISO offerings, distinguishes the company from general-purpose IT support providers in the Rochester market.

Roc-IT operates from 148 Vermont Street in the Beechwood neighborhood on Rochester's east side, close to the North Winton Village commercial corridor. Beechwood is a residential neighborhood with an active community association and a mix of locally owned shops and nonprofit organizations along its nearby commercial streets. The office is accessible from East Main Street and is roughly a mile east of the Inner Loop, making it a convenient stop for businesses throughout the eastern suburbs and the city proper.