Sally Beauty

Sally Beauty on Dewey Avenue is a beauty supply store serving both everyday consumers and licensed salon professionals in the Greece area of Rochester, NY. The store, identified as location #10147, is part of a national chain that traces its roots to a single shop opened in New Orleans in 1964. Today, the company operates more than 4,500 locations across the United States and internationally, with this Dewey Avenue outpost being one of four Sally Beauty stores in the greater Rochester area.

This location stocks thousands of products spanning hair color, hair care, styling tools, nail care, cosmetics, and skin care. Shoppers can find professional-grade brands such as Clairol, L'Oréal, Wella, and Chi alongside Sally Beauty's own exclusive lines, including ion, bondbar, and Strawberry Leopard. Salon professionals can access dedicated pro-membership pricing on equipment and supplies. The store also provides complimentary hair color consultations with licensed colorists on staff, a resource that can help customers match shades or plan color treatments before purchasing.

Sally Beauty has built its identity as a beauty supply retailer that bridges the gap between consumer and professional-grade products. The Dewey Avenue store carries the chain's signature breadth of hair color options — one of the largest retail selections in the category — and backs purchases with a money-back return policy. Free in-store color advice from trained staff sets it apart from general retailers that carry beauty products without specialized guidance.

The store sits at 3878 Dewey Avenue within the Northgate Plaza shopping area, a commercial corridor in the Town of Greece that dates back to 1953 as one of Monroe County's earliest suburban shopping centers. The plaza is positioned near the intersection of Dewey Avenue and Stone Road, with additional retail neighbors including Dollar Tree and Rainbow Shops. Street parking and a shared plaza lot provide convenient access. Store hours run Monday through Thursday from 10 a.m. to 7 p.m., Friday and Saturday from 10 a.m. to 8 p.m., and Sunday from 10 a.m. to 6 p.m.