Southern Flavours

Southern Flavours is a specialty food shop at 533 East Main Street in Rochester, NY, operating in the East End neighborhood since 2006. Owned by Christopher Curry, this independently run store occupies a compact 500-square-foot space and holds dual licensing from the New York State Department of Agriculture and Markets as both a retail food store and a food manufacturer. The shop focuses on Southern food products and ingredients that can be difficult to find elsewhere in the Rochester area.

Southern Flavours carries a selection of Southern food items, including specialty meats and hot sauces. The store also accepts special orders, allowing customers to request specific products not currently in stock. As a licensed food manufacturer in addition to a retail operation, the business produces some items on-site. Payment options include Visa, MasterCard, American Express, and debit cards, and the facility is wheelchair accessible.

Southern Flavours fills a niche in Rochester's food landscape as a dedicated source for Southern grocery staples and hard-to-find regional ingredients. The shop has maintained a consistent presence on East Main Street for nearly two decades, and its food safety inspection record with New York State shows top marks across multiple years of reviews. The store's special-order service sets it apart from larger grocery chains, giving customers access to specific Southern products on request.

The shop sits on East Main Street in Rochester's East End, a neighborhood anchored by cultural institutions including the Eastman School of Music and the Eastman Theatre just blocks to the west. The East End is a walkable district with a mix of restaurants, galleries, and small businesses along its main corridors. Southern Flavours is open Monday through Saturday — with Monday hours running from 9:30 AM to 1:30 PM and Tuesday through Friday from 9:30 AM to 5:00 PM — making it accessible for both weekday and weekend shopping. Saturday hours are 9:00 AM to 5:00 PM.