The Paper Store

The Paper Store occupies a storefront inside Pittsford Plaza at 3349 Monroe Avenue in Rochester, NY. It is part of a family-owned specialty gift chain that traces its roots to 1964, when Bob Anderson opened a small newsstand in Maynard, Massachusetts. The company has since grown to operate more than 100 locations nationwide under its parent, TPS Group Holdings, with a concentration of stores across the northeastern United States. The Anderson family retains significant ownership of the business, and Tom Anderson continues to serve as CEO.

This Rochester location functions as a multi-department gift and lifestyle store, carrying a curated mix of fashion, accessories, home goods, and gifts. It is a Hallmark Gold Crown retailer, meaning it stocks the full line of Hallmark greeting cards and seasonal Keepsake Ornaments alongside its broader inventory.

The store is organized into several departments spanning a range of gift and lifestyle categories:

• Fashion apparel and accessories
• Jewelry
• Bath, body, and spa products
• Home décor
• Stationery and greeting cards
• Children's and baby gifts
• Toys
• Hallmark Keepsake Ornaments

Brands on the shelves include Vera Bradley, Lilly Pulitzer, Hydro Flask, Ivory Ella, Natural Life, Sugarfina, and Jellycat. The store positions itself around gift-giving occasions, stocking items suited to birthdays, holidays, baby showers, and housewarmings. Curbside pickup and buy-online-pickup-in-store options are available.

The Paper Store has built its identity as a one-stop gift destination that combines a Hallmark card shop with a broader lifestyle retail experience. Its status as one of the largest family-owned specialty gift operations in the Northeast distinguishes it from typical card-and-stationery shops. The Rochester location carries that same multi-department format, offering a noticeably wider product range than a standalone greeting card store.

The store sits within Pittsford Plaza, an outdoor shopping center on Monroe Avenue in the Town of Pittsford, just east of the Rochester city line. The plaza is anchored by a flagship Wegmans supermarket and includes roughly 38 stores and a dozen restaurants, among them Barnes & Noble, The Cheesecake Factory, and Five Below. Parking is plentiful in the plaza's open lot. Store hours are Monday through Saturday from 10:00 a.m. to 8:00 p.m. and Sunday from 10:00 a.m. to 6:00 p.m.