The Store @ MAG

The Store @ MAG is a curated retail shop located inside the Memorial Art Gallery at 500 University Ave in Rochester, NY. Operated by the gallery — which has served as both a University of Rochester museum and a community art institution since 1913 — the shop showcases handcrafted work from more than 75 regional artists across Upstate New York. Visitors can browse and purchase items without paying museum admission, making it accessible to anyone looking for locally made gifts or art.

The store carries a rotating selection of items created by regional and national artists, with an emphasis on Upstate New York makers. Product categories include:

• Handmade jewelry
• Ceramics and pottery
• Original wall art
• Home décor
• Other one-of-a-kind artisan pieces

MAG members receive a 10% discount on all purchases, and gift wrapping is available. An online shop at the MAG website extends the store's reach beyond the physical location. Artists interested in selling their work through the shop can apply through a consignment program listed on the gallery's site. Every purchase supports both the artists and the gallery's exhibitions and programming.

The Store @ MAG has built its identity around connecting shoppers directly with the creative community of Upstate New York. Rather than carrying mass-produced museum merchandise, the shop functions as a consignment gallery for working regional artists — a model that distinguishes it from typical museum gift shops. Its location inside a museum whose permanent collection spans 5,000 years of art, featuring works by artists from Monet to Kehinde Wiley, gives the retail space a context that few independent shops can match.

The store sits inside the Memorial Art Gallery on University Avenue in Rochester's Neighborhood of the Arts, a cultural corridor near the intersection of University Avenue and Goodman Street. The gallery's 14-acre campus includes complimentary on-site parking, with additional street parking available in the surrounding neighborhood. Museum hours are Wednesday through Sunday, 11:00 a.m. to 5:00 p.m., with extended hours until 8:00 p.m. on Thursdays and Second Fridays. The Neighborhood of the Arts is home to a concentration of galleries, restaurants, and creative businesses, making the area a natural destination for browsing beyond the store itself.