West Main Jewelry

West Main Jewelry Inc. is a jewelry and pawn shop operating at 118 Genesee Street in Rochester, NY's Bull's Head neighborhood. The business has been serving the community for over three decades, offering a combination of retail sales, purchasing, and collateral-based lending. Also known as West Main Pawn, the shop functions as both a jewelry store and a general pawn operation, handling a range of merchandise beyond traditional jewelry.

West Main Jewelry provides three core services:

• Buying – The shop purchases new and gently used items including jewelry, laptops, electronics, power tools, household appliances, DVDs, and video games.
• Pawning – Customers can use personal property as collateral for cash loans. Accepted collateral spans jewelry, electronics, household goods, and more.
• Selling – The store maintains an inventory of both new and pre-owned merchandise available for purchase in-store.

Customers can call ahead at (585) 235-2340 to ask about specific items before making the trip. The shop is open Monday through Thursday and Saturday from 10 a.m. to 4 p.m., with extended Friday hours until 5 p.m. It is closed on Sundays.

West Main Jewelry has maintained a steady presence in the Bull's Head area for over 31 years, making it one of the longer-running independent businesses along this stretch of Genesee Street. The shop handles both fine jewelry transactions and everyday goods like tools and electronics, positioning it as a practical resource for residents looking to buy, sell, or borrow against a wide variety of items.

The shop sits on Genesee Street in Bull's Head, a west-side Rochester neighborhood centered at the historic convergence of Genesee Street, West Main Street (formerly Buffalo Road), and Brown Street. The area takes its name from a painted bull's-head tavern sign that marked the intersection as early as the 1800s. Bull's Head is currently the focus of a large-scale neighborhood revitalization effort that includes streetscape improvements and mixed-use development along the West Main corridor. Street parking is available along Genesee Street near the shop.