Wisteria Flowers & Gifts

Wisteria Flowers & Gifts is a florist and home décor shop at 360 Culver Road in Rochester, NY, operating within the city's Park Avenue Preservation District. Founded in 1992 by Rochester realtor Rita Freling and her daughter Jennifer Ralph, the business started as a small home venture before growing into a full-scale retail operation. In 2001, Wisteria moved from East Avenue to its current 6,000-square-foot location on Culver Road, where Jennifer Ralph continues to manage day-to-day operations.

Wisteria carries a broad mix of fresh, dried, and silk floral arrangements alongside home décor and gift items. Their floral designers work with flowers sourced daily from domestic and international suppliers, creating custom pieces for weddings, corporate events, holidays, and everyday occasions. Beyond flowers, the shop stocks:

• Tuscan pottery and artwork
• Handcrafted candles
• Pillows and throws
• Custom furniture pieces
• Handmade metal serving pieces
• Seasonal gifts and lighting

The business also provides in-home and corporate decorating consultations, offering onsite design services for clients looking to style residential or commercial spaces. Same-day local delivery is available Monday through Friday.

Wisteria has maintained a steady presence in Rochester's floral and gift market for over three decades, building its reputation on custom floral design and an eclectic product selection that sets it apart from conventional flower shops. The 6,000-square-foot showroom functions as both a working floral studio and a curated home goods store, allowing customers to browse decorative items alongside fresh arrangements. The shop is also recognized locally for its wedding and event floral work, handling everything from bridal bouquets to large-scale ceremony installations.

The shop sits on Culver Road at the eastern end of Rochester's Park Avenue corridor, a walkable stretch of specialty shops, cafés, and small businesses in one of the city's most established neighborhoods. Cobbs Hill Park is a short distance up Culver Road, and the George Eastman Museum is nearby to the north. Street parking is available along Culver Road. The store is wheelchair accessible and open Monday through Friday from 9 a.m. to 5 p.m. and Saturday from 9 a.m. to 3 p.m.