Signs are extremely important in various aspects of life. Businesses need retail signs to promote their products and services, politicians rely on signage to get their messages across, and even communities utilize signs to welcome travelers. The value of on-site signage is actually equal to 24 full-page newspaper ads every year.

Perhaps the most iconic sign campaign across New York State could soon be coming to an end.

According to Spectrum News, hundreds of “I Love NY” signs across the state are likely coming down.

The Federal Highway Administration said that the signs violate regulations and could potentially be distracting to New York drivers. As the deadline to remove the signs approached, the Department of Transportation Commissioner Paul Kara and New York State Thruway Authority Director Matthew Driscoll say the two sides struck a deal.

“We have reached an agreement to launch an innovative experimental project to allow tourism signage to highlight cultural, historic, and other significant state attractions off the highway system,” Driscoll and Kara said in a joint statement. “This is a win-win for all parties and we thank our federal counterparts for their cooperation. We will submit a final plan on this new project in the coming months.”

As a result, the Federal Highway Administration said it would give the state back the $14 million in funds that were withheld back in February due to the years-long dispute over the more than 500 “I Love New York” signs found across New York’s highways.

According to the Democrat and Chronicle, Governor Andrew Cuomo has suggested over the past few months that the signs promoting the I Love NY campaign and online tourism sites were nearing an end anyway, and believed the signs would likely come down in the near future.

“This agreement resolves the preexisting matter between the state and the federal government, and the state will continue to receive all federal highway aid,” the state agencies’ stated read. “We will coordinate with our federal counterparts once we have more details on this new effort, and we will announce the campaign as soon as it is completed.”