You all know how we dig things that make neighborhoods and cities more pedestrian and bike friendly and encourage people to use their cars less. I was so giddy when I found out about the RocCity 2.0 initiative that placed directional signs all over the city last week that I nearly screamed like one of those ladies that witnessed a Beatles sighting.
The colorful Pedestrian Proximity Campaign signs posted in various locations offer an arrow pointing to different attractions in Rochester and details about how long it takes to get there via bike or on foot. Volunteers placed 72 signs throughout the city. See photos on RocCity 2.0’s Facebook page. Not only do these signs remind us of all the amazing things in this town that we often take for granted, but also that you don’t have to get in your car to do things. It’s a city! It’s made for biking and walking! You can even take the bus, then get out and walk. Or you can trade in that car for a bike. Biking, walking and taking mass transit let you participate in and appreciate your community. And you do your body and the environment a favor while doing so.
And these aren’t your old school “out for a Sunday stroll” kinds of signs. They even have a QR code, so you can use your mobile to instantly find out more about the neighborhood you are in and where you are headed thanks to RocWiki.
Kudos to the people at RocCity 2.0!
(By the way: I took the picture featured here while riding my bike down East Avenue, a grand lovely bikable/walkable street that was improved by leaps and bounds when the city took it from four ridiculously dangerous lanes back to two in 2010.)
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